Posts Tagged ‘Black Eyed Peas’

Intel have named BEP frontman will.i.am Director of Creative Innovation this past week.

Intel describes the position, “As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel Corporation.”

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

Deborah Conrad, Intel vice president and chief marketing officer added, “We’re thrilled to tap into the limitless creativity will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers,”

Intel says will.i.am is slated to collaborate with Intel on all types of products, ranging from smartphones to tablets and laptops.

Intel is not the first company to appoint a celebrity into a creative role. Most recently, Polaroid appointed Lady Gaga as its creative director, which they it claims means she will lead the team in the right direction creatively.

I dunno about this, does this mean they get a desk and day job? Will they clock in at their respective companies every morning? I don’t think so.

This looks like another case of celebrity endorsement, whether or not will & GaGa will actually have some input in their positions remains to be seen.

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Sourced from TGDaily