Known for producing futuristic, bass-heavy beats, with simplistic yet catchy club anthem-type hooks, for a variety of pop and urban artists the world over; it seems producer extraordanaire Swizz Beatz is about to do a collabo of a different kind…this time with sportswear brand Reebok.
Following in the footsteps of fellow producer/rapper Kanye West, who designed the insanely popular Nike Air Yeezy’s (and let’s not forget his other sneaker collaboration with mammoth French fashion house Louis Vuitton) , Swizz Beatz is the latest to jump on the bandwagon of celeb/sneaker design collaborations.
The hi-top sneakers, have quite a bulky stance, but with the synthetic materials used also have a bit of a space-age, basketball type appeal to them.
The sneaks really pop, particularly in the ‘grape juice’ and ‘bumblebee-type’ colourways.
Unfortunately no information on the release date has been made available as yet.
So, what do you think? Dope or not?
Check out the pics below: (some were released via his twitter account)